One of the best ways to guarantee a constant influx of customers is to fascinate people with your store design. Your store must stand out from the crowd if you want your customer base to continuously increase, and a powerful way to do this is to invest in a fantastic window display! A window display uses the window on a business’ storefront to boost its brand image and promote its products simultaneously.
Window displays act as an initial touchpoint for potential customers and a means to differentiate your brand from nearby competitors. Ideally, your window display should disrupt the customers’ path and convince them to focus on the display for just a few moments. To achieve this, your window display should be eye-catching and compelling.
Below, we will share some effective tips to help you create an incredible window display that’ll pique people’s interest and encourage them to check out your brand.
1. Speak to your audience
Storytelling is one of the most important aspects of marketing. When deciding on what to put for your window display, think of ideas that narrate a story at a single glance. Doing so will help you figure out the direction of your display. For instance, if you’re creating a window display for the month of December, it’s best to centre it around a Christmas theme with Santa’s elves and gifts on every side.
When creating a window display that tells a story, be sure to keep your target audience in mind. Which type of consumers would you like to engage, and what are they looking for? For example, if you’re setting up a school-themed window display for teenagers and college adults, they may be most receptive to a scene that’s based on a back-to-school theme.
2. Make use of heights and lights
Heights and lights are two vital elements that you must consider if you want your window display to attract customers. Your most essential and relevant item should be in the focal point and at the right height for people to take it in properly. A window display’s focal point is where a customer’s gaze naturally falls. To determine the focal point, look at your storefront from the outside, and identify the centre of the window at eye level. This is where the focal point is ordinarily found.
Besides finding the focal point and the right height, using proper lighting for your window display is also important. Lighting can be crucial to getting consumers to stop and look at your window display. There are unlimited ways to use lighting for your window display, but it’s highly recommended that you use vibrant lights to draw people’s eyes to focal points and products.
3. The power of prints
One effective way to enhance the appearance of your window display is to use creative prints, such as self-adhesive vinyl stickers, which can be repositioned and removed from your window. If you have a new sale or promotional campaign to shout about, an artistic window with printed wall decorations will surely turn heads.
Consider engaging with companies that offer services such as graphic design and printing for window displays in Singapore to elevate your window display and heighten your brand visibility.
4. Strike a balance between simplicity and uniqueness
Although it is essential to be unique and creative with your window display, this doesn’t mean that you should sacrifice simplicity in the process. Most passersby are busy with tasks to complete and errands to run on their minds, so it might be challenging to find a customer who dedicates their time to seeing window displays. As such, avoid overwhelming your window display with clutter, which may confuse passersby as to what you’re promoting. As much as possible, keep your display simple yet creative.
Conclusion
There is no doubt that window displays have the power to turn mere passersby into paying customers. However, for this to work, you need to develop a unique and interesting window display that will convince people to stop and look at what you have to offer. By following the easy yet effective tips in this article, you can create an amazing window display for your business that’ll surely reap the sales.
Should you need help developing unique and engaging designs for your window display, New Wave Display is here for you! We are proud to have a team of experts equipped with the necessary skills to create excellent designs for all advertising displays, such as attention-grabbing roll-up banners using Adobe Photoshop, Illustrator, and InDesign. We also offer comprehensive services such as pull-up banner printing, wall sticker printing, and more!
Please don’t hesitate to visit our website or reach out to us at +65 6241 5280 for more information on our products and services.
